• Dr. Anna

Missed Opportunities

Pew Research Center provided an update on the demographics of non-internet users in the United States. Before describing these users who do not participate in public discourse and connectivity on the internet, one should consider that their absence denies commercial enterprises with access to these persons as consumers. Taking pulse of public opinion based on internet trends is decidedly limited and internet-based advertising clearly falls short of reaching these demographic groups. In the political arena, public opinion assessments omit the views of these groups. So, who are they?

Overall, 10% of U.S. adults do not use the internet. Pew reports on April 22, 2019 that internet usage is lowest among those older than 65 years, rural residents, persons with incomes less than $30,000 per year, and those with a high school education or less. The information gap flows two ways as limited access to lower prices on shopping sites, information (political, social and economic), and general lifestyle hacks do not reach the 10%. Intriguing studies of the interests and concerns of these group can provide insights and accompanying opportunities to those astute enough to understand that no one should be left out of the 21st century.