• Dr. Anna

Real Life vs. The Internet

As we spend more time online viewing social media, networking for business and personal reasons, and job-seeking among other tasks, it becomes easier to think that the entire world can be located on the internet. Yet, other activities continue and remain critical to managing businesses, life and relationships without an interface with the global internet system.

According to this site, in 2018 internet users comprise 55.1% of the world population. The highest rates of usage appear in North America and Europe. Nevertheless, the lowest rate of usage is 31.2% in the continent of Africa while half of worldwide users can be found in Asia (1.9 billion). Of the users, an interesting analysis would provide a usage breakdown for social media, search, streaming and the other multitude of possible uses of internet access. 44.9% of the world population does NOT use the Internet and the future opportunities for reaching this segment can be endless. Burning questions regarding this segment of the global population include:


  • WHO ARE THEY?

  • WHAT DO THEY THINK, ABOUT EVERYTHING?

  • WHAT DO THEY NEED?

 

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